Customer Notices
Notification of Initial Branding Change
Click to viewNotification of Mixed Branding in Burn Kits
Click to viewTransition from BurnFree to Waterjel
Click to ViewWaterjel Kit Insert - Mixed Branding Update
Click to ViewBurFree Customer Conversion Dashboard
Follow SKU Transition and Generate Purchasing Letters.
Marketing Materials
Waterjel One Pager
Click to viewWaterjel vs. BurnFree
Click to ViewWaterjel Rebranding Frequently Asked Questions
What is changing in the Waterjel Product Line?
As part of our ongoing investment and emphasis into our flagship product line for burn, Safeguard Medical is introducing refreshed branding and updated packaging for the majority of the Waterjel product line. Branding and packaging for all Responder dressings and blankets, as well as the
Burn Jel line are being updated. Please note, packaging for Military dressings is not changing in color or design, but over time, will be updated to reflect the new logo.
Why is Branding being updated?
The new packaging is designed to enhance shelf presence, improve product identification, and create a more cohesive brand experience across the entire Waterjel portfolio, while also better aligning with Safeguard Medical’s RAMPART™ Color Coded Trauma System.
Is the formulation of the product changing?
No. While the look is evolving, the high-quality product and performance you and your customers rely on remain exactly the same. Dressings and blankets are made with our gel formula of 96% purified water and Hyaluronic Acid that soothes without ever having to rewet the injury, and do not contain Tea Tree Oil.
When will I begin seeing the new branding?
You will begin seeing the updated packaging in upcoming shipments as we transition through existing inventory. You can track the progress of our branding transition here.
Will there be cases in which one order will contain products with a mix of legacy and new branding?
Yes. In order to continue meeting customer demand without unnecessary delays, optimize our supply chain, and demonstrate fiscal responsibility, some Waterjel Burn Kits may temporarily include a mix of legacy and new packaging. In these instances, certain products in the kit may arrive in legacy packaging while others arrive in the new, enhanced packaging. Each individual kit will contain an insert explaining the mixed branding to ensure end-user customers are aware of the transition.
The following Waterjel Burn Kit part numbers may include a mix of legacy and new branding during this transitional period:
- BBKCK-SM_WJE
- BBK-LG-WJE
- BBK-SM-CBK
- BBK-SM-CBK-GER
- BBK-SM-HEL
- BBK-SM-IBK
- BBK-SM-IBK-HC
- BBK-SM-WJE
- BBK-XS-HEL
- BBK-XS-WJE
- BBK-XS-WJE-GER
- BEBS-UNIT1
- BEBS-UNIT3
- BK10-HA
- BK11-HA
- BKCK-HA
- BK-LG-HEL
- BK-LG-MED
- BK-LG-TOP
- EBK1-HA
- EBK2-HA
- FSK-HA
- IWK
- IWK-HA
- LBK
- SFA-KIT1
What happens if I don’t want to receive a kit with mixed branding?
All orders will ship as they are processed. Customers who do not want to receive a kit with mixed branding should notify Customer Service in advance of placing an order. These orders will then be placed on backorder until the branding is complete across the entire product line.
US Customer Service:
sales@safeguardmedical.com
855-428-6074
International Customer Service:
sales.admin@safeguardmedical.com
+44 (0) 1568 613942
When will the new branding be complete?
We expect all packaging updates to be complete and ready to ship by early February. You can track the progress of our branding transition in the section below or here.
Branding Update Status Tracker
Select your region to learn the progress and expected timeline for packaging/branding updates per product.
| SKU | Description | Branding will be updated for orders placed AFTER the following date: |
|---|---|---|
| 3630-MC.00.000 | Military Burn Wrap 3'X2.5' in tan canister (4/cs) | October 30, 2026 |
| 7260-MC.00.000 | Military Fire Blanket Plus 6'x5' in tan canister (4/cs) | November 6, 2026 |
| 7260-MP.00.000 | Military Fire Blanket Plus 6'x5' in tan canvas bag (4/cs) | December 11, 2026 |
| B0206-60.00.000 | First Responder Burn Dressing - 2" x6" 60/Case | October 30, 2026 |
| B0404-60.00.000 | First Responder Burn Dressing - 4" x4" 60/Case | November 27, 2026 |
| B0416-28.00.000 | 4" x16" First Responder Burn Dressing 28/Case | October 30, 2026 |
| B0818-20.00.000 | First Responder Burn Dressing - 8" x18" 20/Case | November 6, 2026 |
| B0820-20.00.000 | First Responder Burn Dressing for Hand Burns - 8" x 20"20/CS | TBD |
| B1216-20.00.000 | First Responder Burn Dressing for Facial Burns -12"x16"20/CS | TBD |
| G3630C-4.00.000 | First Responder Fire Blanket, orange canister-3'x2.5" 4/Case | October 30, 2026 |
| G3630P-4.00.000 | First Responder Fire Blanket, foil pouch -3' x 2.5' 4/CASE | December 4, 2026 |
| G7260C-4.00.000 | First Respond Fire Blanket Plus, orange canister - 6'x5'4/CS | October 30, 2026 |
| G7260P-4.00.000 | First Responder Fire Blanket Plus foil pouch - 6' x5'4/Case | December 11, 2026 |
| G9672C-4.00.000 | First Responder Fire Blanket, orange canister - 8' x6' 4/CS | October 30, 2026 |
| GBJ120.02.000 | Burn Jel HA 120ml, 24/cs | In stock |
| GBJ140.02.000 | Burn Jel HA 4.0g Unit Dose bulk packed, 1728/cs | ETD 9/24 |
| GBJ240.02.000 | Burn Jel HA 240ml 20 bottles/cs | ETD November 25, 2026 |
| GBJ25-600.00.000 | Burn Jel HA Unit Dose 25pcs/24 bxs |
October 30, 2026 |
| GBJ50.02.000 | Burn Jel HA 50ml 24 bottles/cs | In stock |
| GBJ6-600.00.000 | Burn Jel Unit Dose 6pcs/100 bxs | October 30, 2026 - make to order |
| GBJ80.02.000 | Burn Jel HA 80ml 100 bottles/cs | In stock |
| WJ10HA.00.000 | Water-Jel Tactical Burn Dressing 4" x 4" 15/bx 4bx/cs | In stock |
| WJ30HA.00.000 | WATER-JEL TACTICAL BURN DRESSING 4"X16" 28/CS | October 30, 2026 |
| WJ50HA.00.000 | MILITARY UNIVERSAL DRESSING HA 8”x18” 20/Case | October 30, 2026 |
| WJ70HA.00.000 | MILITARY UNIVERSAL DRESSING HA 20/Case | In stock |
| SKU | Description | Branding will be updated for orders placed AFTER the following date: |
|---|---|---|
| B0206-60.00.000 | First Responder Burn Dressing - 2" x6" 60/Case |
December 14, 2026 |
| B0404-60.00.000 |
First Responder Burn Dressing - 4" x4" 60/Case |
February 11, 2027 |
| B0416-28.00.000 | 4" x16" First Responder Burn Dressing 28/Case |
February 11, 2027 |
| B0818-20.00.000 |
First Responder Burn Dressing - 8" x18" 20/Case |
January 19, 2027 |
| B0820-20.00.000 | First Responder Burn Dressing for Hand Burns - 8" x 20"20/CS |
January 11, 2027 |
| B1216-20.00.000 | First Responder Burn Dressing for Facial Burns -12"x16"20/CS |
January 11, 2027 |
| GBJ120.02.000 | Burn Jel HA 120ml, 24/cs | December 11, 2026 |
| GBJ120G.19.000 | Burn Jel HA 120ml, 24/cs, German | TBD |
| GBJ140.02.000 |
Burn Jel HA 4.0g Unit Dose bulk packed, 1728/cs |
December 11, 2026 |
| GBJ140G.19.000 |
Burn Jel HA 4.0g Unit Dose bulk packed, 1728/cs German |
TBD |
| GBJ240.02.000 | Burn Jel HA 240ml 20 bottles/cs | January 6, 2027 |
| GBJ50.02.000 | Burn Jel HA 50ml 24 bottles/cs | December 11, 2026 |
|
GBJ50G.19.000 |
Burn Jel HA 50ml 24 bottles/cs German | TBD |
| GBJ80.02.000 |
Burn Jel HA 80ml 100 bottles/cs |
December 11, 2026 |
|
GBJ80CZ.18.000 |
Burn Jel HA 80ml 100 bottles/cs, Czech |
TBD |
|
GBJ80EST.26.000 |
Burn Jel HA 80ml 100 bottles/cs, Estonian |
TBD |
| GBJ80GER.19.000 | Burn Jel HA 80ml 100 bottles/cs, German | TBD |
| GBJ80NL.83.000 | Burn Jel HA 80ml 100 bottles/cs, Dutch | TBD |
| GBJ80NO.06.000 | Burn Jel HA 80ml 100 bottles/cs, Norwegian | TBD |
| GBJ80SK.66.000 | Burn Jel HA 80ml 100 bottles/cs, Slovakian | TBD |
| G3630P-4.00.000 | First Responder Fire Blanket, foil pouch -3' x 2.5' 4/CASE | December 14, 2026 |
| G7260C-4.00.000 | First Respond Fire Blanket Plus, orange canister - 6'x5'4/CS | January 15, 2027 |
| G7260P-4.00.000 |
First Responder Fire Blanket Plus foil pouch - 6' x5'4/Case |
January 22, 2027 |
| G9672C-4.00.000 | First Responder Fire Blanket, orange canister - 8' x6' 4/CS | January 15, 2027 |
| WJ10HA.00.000 | Water-Jel Tactical Burn Dressing 4" x 4" 15/bx 4bx/cs | December 14, 2026 |
| WJ30HA.00.000 |
WATER-JEL TACTICAL BURN DRESSING 4"X16" 28/CS |
December 11, 2026 |
| WJ50HA.00.000 |
MILITARY UNIVERSAL DRESSING HA 8”x18” 20/Case |
December 14, 2026 |
| WJ70HA.00.000 | MILITARY UNIVERSAL DRESSING HA 20/Case | December 11, 2026 |
| 3630-MC.00.000 | Military Burn Wrap 3'X2.5' in tan canister (4/cs) | December 14, 2026 |
| 7260-MC.00.000 | Military Fire Blanket Plus 6'x5' in tan canister (4/cs) | December 18, 2026 |
| 7260-MP.00.000 | Military Fire Blanket Plus 6'x5' in tan canvas bag (4/cs) | January 22, 2027 |
