An exciting new look is coming soon to the Waterjel™ product line!

For more than 40 years, Waterjel has earned the trust of professionals and consumers by delivering dependable emergency burn care products – and we’re just getting started. Safeguard Medical is introducing refreshed Waterjel branding and packaging to make products easier to identify and create a more consistent look across the portfolio. Only the packaging is changing—the product, formulation, quality, and performance remain the same. No action is required on your part, and you can continue to use the products as directed. 

The refreshed packaging is rolling out now, and we’re committed to making this transition as seamless as possible for our customers. Utilize the resources below to understand what to expect during this exciting
transition. 

Waterjel Rebranding Frequently Asked Questions

What is changing in the Waterjel Product Line?

As part of our ongoing investment and emphasis into our flagship product line for burn, Safeguard Medical is introducing refreshed branding and updated packaging for the majority of the Waterjel product line. Branding and packaging for all Responder dressings and blankets, as well as the
Burn Jel line are being updated. Please note, packaging for Military dressings is not changing in color or design, but over time, will be updated to reflect the new logo. 

Why is Branding being updated?

The new packaging is designed to enhance shelf presence, improve product identification, and create a more cohesive brand experience across the entire Waterjel portfolio, while also better aligning with Safeguard Medical’s RAMPART™ Color Coded Trauma System.

Is the formulation of the product changing?

No. While the look is evolving, the high-quality product and performance you and your customers rely on remain exactly the same. Dressings and blankets are made with our gel formula of 96% purified water and Hyaluronic Acid that soothes without ever having to rewet the injury, and do not contain Tea Tree Oil. 

When will I begin seeing the new branding?

You will begin seeing the updated packaging in upcoming
shipments as we transition through existing inventory. You can track the
progress of our branding transition here.

Will there be cases in which one order will contain products with a mix of legacy and new branding?
What happens if I don’t want to receive a kit with mixed branding?

All orders will ship as they are processed. Customers who do not want to receive a kit
with mixed branding should notify Customer Service in advance of placing an order. These orders will then be placed on backorder until the branding is complete across the entire product line. 

When will the new branding be complete?

We expect all packaging updates to be complete and ready to ship by early February. You can track the progress of our branding transition here. 

Customer Notices

Notification of Initial Branding Change

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Mixed Branding in Burn Kits

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Transition from BurnFree to Waterjel

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Logo list

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References

1. Tenenhaus M, Mulder GD, Schultz G (2017) Hyaluronic Acid Dressings for Burn and Acute Wound Treatment: A comprehensive literature review. Plast Surg Mod Tech 2: 112. DOI: 10.29011/2577-1701.100012
2. Song, Agustini, and Ahmad Fawzy. 2022. “Exploring Hyaluronic Acid As a Potential Standard Dressing for Burn Wound”. International Journal of Medical Science and Clinical Research Studies 2 (08):787-93. https://doi.org/10.47191/ijmscrs/v2-i8-13.
3. Longinotti, C. The use of hyaluronic acid based dressings to treat burns: A review. Burn Trauma 2, 162–168 (2014). https://doi.org/10.4103/2321-3868.142398
3. Kairey L, Agnew T, Bowles EJ, Barkla BJ, Wardle J and Lauche R (2023) Efficacy and safety of Melaleuca alternifolia (tea tree) oil for human health—A systematic review of randomized controlled trials. Front. Pharmacol. 14:1116077. doi: 10.3389/fphar.2023.1116077